为与外部环境相联系,并满足Social House需要周期性地更换展陈商品、举办活动的功能诉求,这个两层的场地被设计成以四季为主题的花园般的空间。为此,在两组进入Social House的扶梯侧面都设有沉浸式的多媒体视听装置,屏幕上呈现的抽象图案可以让人联想到春天的鲜花和云朵。
▼Social House(新天地广场四、五层)轴测图,axon of the Social House that is positioned across two floors of the Xintiandi Plaza
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[/url] To connect to its outside environment and convey the cyclical nature of Social House’s changing program of pop-ups, exhibitions, and events, the two-storey venue is organized into functional areas conceived as gardens, and arranged thematically by seasons. To that end, and uplifting in every sense, both arrival escalators into Social House are flanked by immersive audiovisual installations comprising multiple screens showing abstract shapes to suggest spring flowers or clouds.
▼Social House的沉浸式灯光及多媒体视听装置,位于扶梯侧面,屏幕上呈现的抽象图案可以让人联想到春天的鲜花和云朵,the immersive light and audiovisual installation flanking on both sides of arrival escalators, multiple screens showing abstract shapes to suggest spring flowers or clouds
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[/url] ▼从五层看沉浸式灯光及多媒体视听装置,天花板也设有屏幕,viewing the immersive light and audiovisual installation from 5F, the ceiling is equipped with screens as well
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[/url] 更为特别的是,Social House中还设置了七个形态各异的亭子以延续四季主题周期变化的隐喻,并提供了更多可能的功能空间。根据Social House中不断变化展览及活动需求,每个亭的空间都各具特色,作为不同分区的地标性节点。
Layered within this imagined cyclicality of seasons, seven unique pavilions extend Social House’s garden metaphor, lending the space an additional ecosystem of functionality. Each one unique, they provide fixed landmarks or waypoints in this otherwise open space. They have been designed for flexible content, according to Social Houses’ changing program of pop-ups, exhibitions, and activities.
▼Social House中的七个亭子总览,overview of the seven pavilions in the Social House
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春 | Spring
扶梯而上,顾客即可进入Social House的主要零售空间——“春季花园”:这里色彩缤纷、自由开放、充满活力,并定期轮换专注时尚和美容方面的租户及展陈。
From here, visitors emerge into Social House’s primary retail platform, or Spring Garden: colorful and open, it hosts a rotation of pop-up stores, with a particular focus on fashion, style, and beauty.
▼春季花园轴测图及其流线,the axon and circulation of the Spring Garden
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[/url] 为此,设计既要预留一定的灵活性以契合不同品牌的需求,又需要保持统一的审美水准。这些挑战都通过谨慎挑选材料和协调陈列道具得以实现,例如采用的木质书架像一条河流或缎带一样环绕贯穿整个空间。
▼春季花园中的DIY手工制作及讨论区,DIY and workshop area in the Spring Garden
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[/url] The area is imagined as a vibrant market space for a constantly changing roster of tenants. For this reason, it was important to create a space that combines flexibility to accommodate a range of different brands, with a consistent aesthetic. This is achieved through materials and coordinated display elements, including fluid wooden bookshelves wrapping around the space like a river or ribbon.
▼春季花园中的DIY手工制作及讨论区外观,exterior view of the DIY and workshop area in the Spring Garden